ASK YOURSELF:

• Is your company gaining, maintaining or losing market share?

• Are you taking advantage of shifting market trends occurring within your industry?

• Are team members challenging each other to achieve common goals?

• Is your business funded to obtain and digest?

Planning mistakes include:

• Unvalidated market research

• Only considering the obvious

• Outdated strategy

• Underestimating the time, resources, and financial investment needed to execute the strategic plan

• Underfunding the new initiatives